23/02/2021
Having a restaurant is a bit of a task. Along with your day-to-day executions, and making people happy by filling their tummy with delicious meals, holding on to these customers and increasing the number of regularities in your restaurant is most important. Nowadays people tend to refer to online reviews, ratings, and follow the blogger’s word to a great extent. For the same, bridging the gap between you and your customers by using various marketing strategies, truly makes the difference. You can either hire a marketing agency to help you out or simply take some baby steps and look out for a food blogger if you don’t wish to invest a lot.
A food blogger simply serves as a link between the restaurant and the public. What they present to the audience, has a stronger reaction than what the brand would give itself.
They have their own set of audiences that tune into their content regularly, write for your food, and make it look pretty with photographs and edits. It does not only capture food journeys but works to uncover the multiple dimensions of the culinary industry. They have the power to create a buzz, generate recognition, and influence the decision of your potential customers as bloggers have a deeper connection that is personalized to the customer’s choices.
Most bloggers don’t just write about your restaurants like a newspaper article or advertisement but instead, jot down their experience, the connection with your restaurant, and what they thought was the best dish, which gives your restaurant a personality the audience can relate to before they even visit. The legitimacy of the food bloggers is often undervalued, but it’s like an endorsement from a trusted source that gives credibility to your restaurant because it does not come from what the restaurant has to say, but an experienced food blogger that spreads the word. Even though food blogging is a cheaper investment as compared to other strategies, analyzing the investment and brainstorming the way to go about it is equally necessary. You have to resonate with why food blogging is a great strategy for your restaurant.
Let’s start with how to pick the relevant food blogger for your restaurant. You cannot randomly pick, because food bloggers have their interests, and fortes that might not always work for you or the image you wish to create for your audience.
Some bloggers cover theme-based restaurants, while others may just work for desserts and bakeries, or pick only restaurants that have a history or story behind it. What you need to do is, follow and study the type of content these bloggers post and finalize the most relevant blogger, as targeting the wrong audience won’t bring you any business. Secondly, look for all the online platforms that these bloggers cover, compare their ratings, reach, page views, and followers on apps like Zomato, Instagram, Blogspot, Youtube, Facebook, etc.
Do not forget to check the interactions with their audience, how approachable they are, and try understanding the thought process behind each post. Even though blogging is an online activity, it becomes convenient if both parties are in the same city or location. It makes no sense to connect with the audience based in a different city from the location of the restaurant. For this strategy to successfully gain profit, your blogger must share interests as you. Food bloggers do their research and have their reasons to choose the restaurant they wish to visit, thus a mutual interest would be a plus point while approaching your blogger. You can also interact with the food bloggers by following them, commenting on the posts, tagging, and much more – the idea is that they know about you before you contact them. After you’ve done all your research and picked your food blogger, it’s time to approach. Bloggers get approached regularly, so try pitching to them with a personal touch by addressing them with their name and curating a message that would make you stand out, don’t forget a broadcast message or a press release is a big no. Introduce yourself and try building a rapport for a smoother conversation, and strategize in a way that mutually benefits both parties. Mention that you hand-picked them and state why, and keep your cool if they refuse, if they’ve said ‘No’ now, does not mean they won’t work with you in the future.
Finally, get creative. Food blogging is the new trend that all restaurants follow, but you’ll get results only if you think and execute plans that are outside the box – look out for content that is raw and new. Keep your creative ideas on top of the game and remember to set a goal before approaching.
And if you are looking for some food bloggers, you can get in touch with us.
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