Cheatsheet for Content Writing

17/02/2021

"It's not so much about what you say, but about how you say it, that matters."

As the world is shifting to the digital sphere for just about everything, the internet has literally become a dumping ground for every idea ever thought of, every word ever uttered and every story ever told. In an age where ‘Content is King’ and newness is an urban legend, how can you possibly make your content compelling?

Purpose and Intent

Anything that you’re trying to sell, be it an idea or a product or a service, must serve a purpose. If you’re writing an article, it must have a clear purpose. If you’re providing a service or selling a product, it must fulfill an intention. For example, the purpose of this article is to highlight a few points that can help you create good, compelling content. Purpose-driven content gives your target audience a clear picture of what exactly you’re trying to sell.

Be Clear, Concise and Correct

Make sure that whatever you’re trying to convey, by virtue of words or visuals, is relevant and helpful. Delving into unnecessary explanations kills 95% of the interest in your target audience.

Stick to the relevant

Make sure that whatever you’re trying to convey, by virtue of words or visuals, is relevant and helpful. Delving into unnecessary explanations kills 95% of the interest in your target audience.

There are so many thought processes behind a single idea – that doesn’t mean that your audience is interested in all of them. Filter out the important stuff that addresses what you offer and how it meets the needs/wants of your target audience. Make a conscious effort to avoid tangential commentary or justification. Win the trust of your target audience smartly and efficiently.

The Hook

The first 2-3 sentences of your content must be able to capture the attention of your target audience/reader – something makes them want to read ahead or want more of what you’re putting out there. This is how you create a sense of appeal in your target audience/viewer. With an effective hook, your idea has been planted in their minds. Even if they scroll past your content, they are bound to come back later and learn more about you and what you have to offer.

The hook is supposed to arouse a provocative feeling that is hard to shake off, which is why the most common hook used is curiosity. To satiate their curiosity, the audience/reader is compelled to read ahead. 

However, in a bid to create an alluring hook, your content must not lose its relevance, and this requires a bit of creativity on your part. 

 

Creating good, original content may seem like a daunting task for some, while there are many people out there who think it’s a piece of cake. Like any other creative endeavour, generating content that is worthwhile requires a sincere effort, a good amount of time spent in brainstorming for the best way to present your ideas and an objective approach while reviewing your final work, before it reaches your audience. 

I hope these points will help you in your effort to create the kind of content you intend to present to the world.

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