Business Intelligence

24/02/2021

Technology has been improving and mandating businesses in improving their capital ever since it’s inception. Markets today have surpassed the traditional ways of doing business and have gained exposure to all sorts of businesses nationally and internationally.  In these tough times, a good data driven strategy is very essential for businesses to increase its’s market value as well as make correct decisions in order to grow.

What is Business Intelligence?

Business Intelligence is a set of strategies, processes, applications, data, technologies and technical architectures which are used to support the collection, data analysis, data visualization and your business’s real insights.

Some businesses have the data but are stuck with its representation while some have the perfect presentation style but struggle with the aspect of data driven implementation.

Potential Platforms

There are many tools and software’s out there that promise in helping to design such a business strategy. PowerBI, Tableau or Microstrategy require a data architecture to be built around the tool, but truly excel at dashboarding and visualization. Businesses that have the data yet struggle in representation can benefit from these platforms. Birst and Qlik are some other platforms that cover data warehousing to data modeling and visualization but isn’t compatible when you try to develop outside the platform which makes it a potential option for smaller businesses

All the technical aspects aside, Business Intelligence is essential today to have the confidence while implementing a good strategy. Data is undoubtedly the most valuable asset today because it speaks for itself and your company. 

It’s not just the tools and software’s, it’s a strategy that nonetheless depends entirely on the perspective, decision making and implementation of the end user. It will help you make proactive decisions and this strategy is unique to every single organization, and must be decided upon not by comparing tools and analytics but rather looking at your organization itself and actually making a change in how business users interact with data because Business Intelligence isn’t solely defined by the information and data analysts who supply the information. The strategy is defined in large part by the end users and how they interact with data every single day.

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